Google Ads API & Waste-Spend Audit Engine
The Challenge
Enterprise advertisers routinely lose 15% to 30% of monthly ad spend due to unoptimized match types, overlapping audience segments, and automated bidding anomalies lacking granular oversight.
The Diagnostic & Approach
Engineered a proprietary Python-based auditing architecture connecting directly to the Google Ads API via secure Jupyter/Colab execution kernels. Automated the extraction of search term query reports, cost-per-conversion variances, and waste-spend clusters.
The Solution & Output
Deployed automated anomaly-detection scripts capable of identifying budget leaks in real time and generating programmatic campaign optimization roadmaps, recovering immediate capital for enterprise advertisers.